Won't You Be My Neighbor?

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Remember borrowing a cup of sugar? No? Too far back? What about saying good morning to your neighbor as you both pick up your newspapers that the paperboy just tossed onto your front porch (or into a bush)? Borrowing some hedge trimmers? Remember when someone would show up at your house just to say hi without calling or texting first? Remember grilling burgers and hotdogs, having a beer with the neighbors while everyone’s kids ran around the yard? Remember when all the kids in the neighborhood would get together to ride bikes and it felt safe because there was always at least one parent keeping an eye out for them? Remember welcoming the new family to the neighborhood with a freshly baked cake?

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Maybe some things are the same. But it certainly does seem that in the era of social media, we have become strangely anti-social. Our towns aren’t as tightly knit as they once were. We have the ability to connect with people on the other side of the globe, others who may share similar interests or points of views. Yet, we fail to connect with those geographically closest to us, our neighbors. We may have far less in common with someone a few houses down than someone we connect with via a Facebook group. However, having dialogue with and developing a relationship with someone with differing perspectives can certainly have a positive effect on how we collectively function in society.

It takes a village to raise a child. It takes a village to do a lot of things. Our villages have become fragmented. Perhaps the tool that has contributed, in part to the decrease in face to face interactions can be used to reconnect people on a local level. It’s definitely worth a shot. We know that people want and need that connection back. See how Nextdoor has taken on that task in the video below.


The Value In Cramming

The Value In Cramming

Back in school more often than not, I would be pulling an all-nighter to cram for a test or finish a 20-page history paper. And by finishing a 20-page paper I mean writing the last 19 pages of that paper that was assigned to us 2 months ago. My high school history teacher claimed that he was preparing us for college where 20-page papers would be the norm. I don’t know what college he went to but I didn’t write one 20-page paper in my illustrious 5 year college career (yes, it took me 5 years to get my Bachelor’s because cramming isn’t as effective in college as it is in high school history which I was not informed of). Actually, I do know what college he went to. It was Yale. I think the History guys at Yale have a different curriculum than the I Don’t Know What I Want to Major In guys at Rutgers, the State University of New Jersey. At any rate, what my high school cramming experiences prepared me for was pulling all-nighters at work but instead of writing 20-page papers I’m editing 20 second videos. A lot of them. Sometimes longer than 20 seconds. Gasp! And believe me it does take all night. Let me tell the why and how.. and what, as in what's this all about anyway?

"Through Her Lens" Supports Women Filmmakers

Inspired by all these talented women at the 3rd Annual Through Her Lens: The Tribeca Chanel Women’s Filmmaker Program Luncheon at Locanda Verde!



On Tuesday October 17th, Jane Rosenthal, Paula Weinstein, Tribeca and CHANEL hosted the 3rd annual THROUGH HER LENS: THE TRIBECA CHANEL WOMEN'S FILMMAKER PROGRAM kickoff luncheon at Locanda Verde in New York. They brought together a hundred women in entertainment - leading women actors, directors, writers, producers, casting directors and costume designers - to support one another and celebrate the emerging female filmmakers selected for the program.

During the luncheon, Tribeca Enterprises EVP, Paula Weinstein and Executive Chair of Tribeca Enterprises, Jane Rosenthal spoke to the importance of supporting both the current and next generation of female filmmakers and how it’s essential.

The three-day workshop from October 17– 19th aims to balance industry support, artistic development and funding for new and emerging U.S-based female writers and directors of short-form narrative films. At the end of the program each of the five projects will be pitched by the filmmakers to a jury of industry experts. One filmmaker will be awarded full financing to produce her short film, along with support of Tribeca Studios to make the project. The four other projects will each be awarded grant funds to continue the development of their films.

Jane Rosenthal commented during her remarks: “When you hit success, when you take another step forward it's not enough, make sure you pull another woman up with you. Women producers, select women directors.  Women directors hire more women designers and crew.  Produce and direct the work of women writers. Women in power, commit to mentoring the next generation of women.”

Mentorship was the focus of the lunch and before introducing Paula Weinstein, Jane Rosenthal commented: “People ask me who my mentor is, and I have to say Paula Weinstein is, I always looked up to her when I got to work with her on movies like Analyze This and Analyze That. I am mentored by her every day and also get to have someone I call a friend and a colleague.”

During remarks Paula Weinstein commended the women in the room for their support of one another, noting that “in the 70’s my generation of women in Hollywood used to look at each with envy over their jobs, there was no sisterhood. Slowly that has changed. Today women are committed to each other. They wouldn’t consider a day without reaching behind to pull someone up or to hold a sister by her hand and encourage her to do well and not see her success as less success for them but rather that it is success for all of us. If we don’t approach it this way, our stories won’t be told.”

In our Calvins in Cannes!

Calvin Klein has been a big supporter of film and for several years maintained a presence at the Cannes Film Festival. There they host exclusive soirées at grand hillside villas overlooking the French Riviera. It’s always a star-studded event and for the past several years we’ve been fortunate enough to tag along and capture it all.

Our first day of shooting typically involves capturing beauty and atmosphere of Cannes, the French Riviera, and the Croisette fully decked out in Cannes Film Festival adornment. 

Our second shoot day is focused on covering the red carpet and party, interviewing celebrities, and capturing the musical performance. Following the event we edit down the footage to create a media package that must be delivered to networks, shows, and outlets early the next morning for them to run on their shows that day. As you can imagine, it ends up being a very long night. But the adrenaline of being in Cannes during one of the most exciting events of the year is enough to power you through to the wee hours of morning, with the sun peaking over the French Riviera and lighting up the hills and boulevards.

A pro-tip for anyone covering this type of event - have some type of mobile wifi hotspot. We usually end up with a 10 minute package that clocks in somewhere around 800mb, and trying to get that thing online at 5 am on hotel wifi or event space wifi can be a daunting task.

Cannes is a beautiful place and so are the stars that come out for the film festival and it’s been a lot of fun to be a part of the experience.

Tiffany & Co Unveils Their Masterpiece Collection In Grand Fashion

Following our coverage of the Tiffany Blue Book gala earlier this year, we were invited to cover Tiffany’s release of their Tiffany Masterpiece Collection at their location on Rodeo Drive in Beverly Hills. The event itself was no more than an hour and a half, but it included a number of intricate elements and details happening in that short timeframe. This required us to really explore and know the location, get our team’s coverage down pat, and execute with precision and coordinated timing. We were fortunate to have a walk-through and pre-production meeting the day before the event.

The event space itself was quite impressive as they cordoned off the Rodeo Drive sidewalk in front of Tiffany as well as the Via Rodeo plaza and the grand steps leading up to it. Tiffany Blue carpet covered the sidewalk, steps, and plaza.

Our team consisted of 1 producer, 2 camera ops, 1 sound, 1 pa, 1 editors, and 1 shooter/editor. Our deliverables that evening were a media b-roll package to be delivered to outlets and shows by early morning and an online sizzle.

The event started with blue carpet arrivals of the celebrities and posing in front of the step and repeat for the photogs. Our producer interviewed each celebrity as they came down the carpet. We had a camera with the producer, a camera covering arrivals, a camera across the street on the balcony of the famed Beverly Wilshire hotel for a high angle view of Rodeo Drive, and a camera tracking celebrities as they ascended the grand staircase.


Shortly after the reception the program began with a dance performance coupled with an astounding light show that projected imagery onto the entire facade of the Tiffany store. A surprise performance by Ariana Grande capped off the program. 

Throughout the evening we had our editor ingesting footage and prepping the media b-roll package. After the program I switched from camera to editor. We had a lot of work to do in the edit as some of the celebrities requested to approve their footage fairly quickly. And of course with 4 cameras worth of red carpet, party, and performance footage, we had our work cut out for us. We also shot environmentals prior to the event starting.

Running on coffee and pizza and in spite of jet lag for some of us, we were able to finish our edits by the time the sun came up. At 5 AM a link to the media b-roll was in the inboxes of the entertainment shows and by 7 AM the first cut of the sizzle was with the client.

It was a long night and by the end of it we were pretty exhausted. But we wouldn’t have it any other way. The event Tiffany put on was a grand one. We felt privileged to be able to cover it and wanted our product to represent the experience Tiffany & Co created that evening.

Delving Deeper Into Corporate Social Responsibility Stories

For a lot of our projects, we really try to focus on finding the story. In some instances, we sort of have to create a story. But not too long ago, a whole bunch of stories just fell into our lap.

As part of their corporate social responsibility efforts, Samsung puts on an annual competition called Solve For Tomorrow, where they invite middle and high school students from around the country to solve a problem in their community using science, technology, engineering, and math (STEM). You can imagine all the wonderful projects the young people dream up and create. We usually cover the event for Samsung which includes shooting the National Finalist pitch event and the final awards ceremony. However, this year Samsung decided that they wanted to delve deeper into the stories of the individual schools. They decided to start with the story of a local community and the project taken on by Brooklyn Technical High School.

The biggest challenge here was the subject matter. The community in the Park Slope neighborhood had experienced a number of tragic vehicle and pedestrian crashes which resulted in the deaths of several children. We were scheduled to interview the mother of one of these children, as well as friends and classmates. These are certainly not easy interviews to conduct and it can be a delicate balancing act when trying to get what’s needed out of the interview and then weave it into the Samsung story in post. The post-production definitely was a challenge - there were so many storylines that needed to come together in just the right way, in a manner that was respectful to all parties, and that also moved the audience to feel sadness and compassion and ultimately a sense of triumph and relief. The open to the piece sets the tone and we tried to make it impactful without being too dark or pandering.

On location we faced challenges that normally occur on shoots - rigorous schedules, tight turnarounds, limited availability to locations and talent. In fact, one critical voice, that of the teacher advisor suddenly became unavailable at the last minute. And so we scrambled around the school to find a teacher who knew the students and their project and could speak from a more external point of view. And we just happened to find a wonderful teacher who really helps drive the piece from beginning to end.

We turned this project around in a matter of days and had the privilege of seeing its “premiere” on 3-story high screen at a town hall meeting for Samsung employees at Samsung 837 in the meatpacking district of NYC. It was great to be able to see everyone’s response firsthand and we even got the chance to speak with people afterward.

The whole experience was really quite fulfilling. We had the chance to meet some inspiring and motivated young people and we had opportunity to give them a platform to share their story. 

Every Second Counts - Dallas EMT

Life’s all about timing - waiting for the the right time to do something, not having enough time (often the case on shoots), and in emergency situations especially, making whatever time you have count.

We were asked by Samsung to create a case study on their new portable ultrasound device which was being utilized by 3 Emergency Medical Services located in the Dallas Fort-Worth area. This was a very quick turn-around project with not much lead time and a very slim crew. We provided a Producer-Shooter, hired a local sound guy, and from Samsung we had a producer and a product specialist.

We hit the ground running once we got to Dallas. The first night we spent going over the individual cases we would highlight at each location, and drafting a script. It was important for us to understand Samsung’s messaging and figure out how the cases would underscore that messaging. 

We had two shoot days with which to conduct interviews with paramedics from the 3 locations, shoot b-roll and dramatizations at those locations, shoot an interview with the DFW EMS medical director, and shoot an interview and b-roll with the Trauma Medical Director at JPS Hospital in Fort Worth. At the end of the first shoot day, we had another meeting to go over dailies and plan for the next day.

And did I mention we got to mount cameras on ambulances and ride around?

There were a lot of challenges on this shoot - managing time, getting the right soundbites from the interviewees, and doing everything under the hot Texas sun. The final hero shot was done on  a 10-foot ladder and being up there with sweat dripping down your brow making it terribly difficult to find that focus, maintaining balance atop what in the moment feels like a 100-foot ladder, while executing a camera move - well, all you can do is take comfort in knowing that you’ve got about a dozen paramedics and a doctor down below if anything happens.

All in all it was a great shoot and a nice exercise in getting your pre-production done during production. It was also a great opportunity to have some Texas bbq which was a nice way to wrap things up. And I did wrap some up and bring it back to the hotel for a late night snack. Tasted even better then. It’s all about timing.

In a New York Minute - NEYMAR JR x JORDAN BRAND

7 to 1. It’s a score that has scarred an entire country. When Germany obliterated the host country Brazil in the 2014 World Cup finals, the soccer-crazed country was shaken to its core.

Brazil’s star player, Neymar da Silva Santos Jr., was injured and did not play in that epically lopsided game, and he carried the weight of the county on his shoulders going into the 2016 Rio Olympics. When most athletes seek inspiration it’s typically from another star in their sport, or a family member, or their religion, but few have the chance to gain first-hand insights from one of the greatest athletes and winners of all time…Michael Jordan.

Just a few weeks prior to traveling to Rio and scoring the deciding penalty kick that gave Brazil it’s first ever Olympic Gold Medal (hard to believe, right?), Neymar made a quick trip to NYC for a special announcement and rendezvous with His Airness. We were hired by Nike and Jordan Brand to follow him around for a couple days to document his trip. It started with a tour of Niketown in Midtown Manhattan with NY Giants star Victor Cruz. After seemingly buying one of each shoe at Niketown, it was a quick car ride to the east side where Neymar and his crew jumped aboard a couple of helicopters, took in some aerial views of Manhattan and flew out to Citi Field. Neymar got the royal treatment at the stadium. He hit some balls in the batting cage, chilled with Mets Captain David Wright in the locker room and showed off his juggling skills on the field prior to the game. All the while sporting a custom made Mets jersey. 

The next day Neymar got to meet his childhood idol, MJ, and participate in a photo shoot and shoot around on the basketball court. Neymar then introduced his new Jordan Brand shoe, the first ever Jordan Brand soccer boot, to crazed fans and the New York media. Not a bad couple of days, even for one of the hottest football players on the planet right now.